SOCIAL MEDIA ASSOCIATE • CONTENT STRATEGIST • CREATIVE MARKETER

Building social-first brands through strategy, storytelling, and short-form video.

A woman with long blonde hair sits at a wooden table, writing in a notebook with photographs and a smartphone nearby, in a well-lit room with a laptop, mug, and framed picture in the background.

I'm Ivy Nielsen—a Social Media Assistant, content strategist, and creative marketer helping brands earn attention through thoughtful storytelling, photography, and platform-native content.

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Featured Work

01. Stack’s Bowers Galleries

Social Media Assistant

Leading social media strategy, short-form video production, photography, educational storytelling, and campaign execution for one of the world’s premier rare coin and currency auction houses.

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02. Personal Brand

Creator & Content Strategist

Building an editorial lifestyle brand across Instagram, TikTok, and Substack while experimenting with storytelling, creative direction, and audience-first content strategy.

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03. Southern Methodist University

Marketing Foundation

A collection of internships, leadership roles, and creative experiences that shaped my approach to branding, storytelling, and strategic communication.

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HOW I WORK

My Approach

01 — Story First

Every strong piece of content begins with a clear story. I look for the human detail, tension, or idea that gives an audience a reason to care.

02 — Strategy Always

Before choosing a format, I define the audience, objective, and role the content should play—whether that is building awareness, creating connection, or inspiring action.

03 — Create, Measure, Refine

I balance creative instinct with audience behavior and performance data, using each campaign as an opportunity to learn, improve, and make the next idea stronger.

What I bring to the work.

  • 03 - Brand Storytelling

    Translating complex subjects into clear, compelling narratives that build curiosity, strengthen brand identity, and connect with real people.

  • 01 - Social Strategy

    Audience-first content planning, campaign development, platform strategy, community engagement, and performance-informed optimization.

  • 02 - Creative Production

    Short-form video, photography, copywriting, creative direction, and live event coverage—from the first concept through the final post.

ABOUT

ABOUT

I’m Ivy Nielsen, a Social Media Associate, content strategist, and creative storyteller based in Newport Beach, California.

At Stack’s Bowers Galleries, I translate specialized subjects into accessible digital stories through social strategy, short-form video, photography, campaign planning, copywriting, and live event coverage. I’m especially drawn to the challenge of finding the human story inside a complex brand or industry—and turning it into content people genuinely want to engage with.

My background in fashion media and psychology shaped the way I think about visual communication, audience behavior, and creative direction. Before moving into brand social media, I styled and directed editorial photoshoots at Southern Methodist University, experiences that continue to influence my eye for composition, narrative, and detail.

Outside of my professional work, I’m building my own creator brand across Instagram, TikTok, and Substack, where I explore personal style, intentional living, routines, photography, and everyday storytelling. Across both corporate and personal projects, my goal is the same: create thoughtful work that feels human, looks intentional, and serves a clear purpose.

A photoshoot with three women and one man, with a woman adjusting hair on a blonde woman, a cozy restaurant with two women talking, and a woman posing with an assistant.

Behind the scenes from editorial photoshoots styled and creatively directed during my time at SMU.

A person wearing a white button-up shirt, brown trousers, and a brown belt. They have a brown sweater draped over their shoulders and are adjusting their sleeve. They are wearing a wristwatch with a rectangular face and black strap.
Three young adults, two women and one man, are posing for a photo against a beige background. The man is in the center, dressed in a black suit and white shirt, while the women are leaning on his shoulders, smiling gently.
A young woman with dark hair in a bun, wearing large black sunglasses and a shiny red puffer jacket, looking over her shoulder with one hand adjusting her sunglasses against a plain light gray background.
A young man in a burgundy velvet blazer and white shirt holding a glass of drink, standing in a bar with hanging wine glasses and shelves of bottles.
A young man in a black tuxedo with a white shirt and pocket square standing beside a young woman with long wavy blonde hair wearing a light pink dress, both posing against a plain light blue background.
A man and woman are standing in a dimly lit hallway with framed photos on the walls, smiling at the camera. The woman has long black hair, wears a black dress, and holds a clutch. The man has brown hair, wears a red velvet blazer, and is holding the
A young woman with long dark hair wearing a satin cream-colored dress with lace trim, standing in front of a colorful mural featuring caricatured figures of people dining and playing cards, with red lamps on the wall beside her.
Two young women stand in front of a light beige background. The woman on the left has long blonde hair, wearing a pink, sparkly dress with a black flower accessory on her shoulder, looking to the side. The woman on the right has long wavy blonde hair
Woman wearing a shiny black jacket sitting in a booth with red leather seating, holding a pearl-encrusted clutch purse.
Woman in a sequined dress holding a cocktail glass in a dimly lit setting.
A woman in a red blazer holding a beige quilted handbag with a gold chain strap and gold ball pendant, with only part of her body visible.
A woman with dark hair, red lipstick, and wearing a black, shiny dress, sitting on a red leather booth in a dimly lit bar or restaurant, holding a pearl-encrusted clutch and wearing black high heels.
Two women posing in front of colorful caricature murals at an art gallery or event. One woman is wearing a silver, sleeveless dress and the other a black dress with shimmer details.
A woman with dark hair smiling and sitting on a red leather booth in a dimly lit venue with colorful caricature artwork on the walls behind her.
A person wearing a pink and pastel floral dress, holding a woven straw bag filled with pink tulips, standing against a blue background. Several glass vases with various flowers, including tulips and daisies, are arranged on the floor around them.
Close-up of a woman with dark hair and tan skin holding a black leather belt with a vintage-style gold-tone buckle to her shoulder, wearing a lace top, gold necklace, and a large green gemstone ring. In the background, framed black and white photogra
Two women lying down surrounded by white flowers, with long wavy hair, smiling and looking at the camera.
Close-up of a woman's hand holding a rhinestone clutch purse, wearing a large emerald ring surrounded by pearls, on a satin dress with a bejeweled strap.
Three women standing close together against a white background, each with unique hairstyles and clothing, looking at the camera.
Glass vases with colorful flowers and a woven handbag on a light blue background.

Let’s Connect

Let’s make something worth paying attention to.

I’m open to opportunities in social media, content strategy, brand marketing, and creative production. Whether you’re hiring, building a campaign, or simply want to start a conversation, I’d love to hear from you.

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