FEATURED CASE STUDY · 2025–PRESENT
Stack’s Bowers Galleries
Bringing a historic auction brand into the social era.
Social media strategy, short-form video, photography, educational storytelling, campaign planning, copywriting, community engagement, and live auction coverage for one of the world’s leading rare coin and currency auction houses.
San Francisco
Treasure Hunt
Turning a citywide experience into an engaged digital audience.
514,534 views
+4,581 net followers
17,273 interactions
I led the social media strategy and creative execution for Stack's Bowers Galleries' new San Francisco Instagram account, @stacksbowers_sf, during its citywide Treasure Hunt.
Through real-time storytelling, short-form video, interviews, and daily event coverage, the campaign generated over half a million views and grew the account to 4,804 followers in seven days.
Social Media Strategy & Content Production
San Francisco, CA
October 19–25, 2026
