PR & Brand Strategy

Leading strategic brand-building efforts, client relations, and PR campaigns, focusing on elevating brand visibility and cultivating partnerships that drive consumer engagement through event planning, influencer outreach, and media relations.

Organizations

  • Consciously Connected Travel, PR & Brand Strategy Intern

  • HerStory, Merchandising & E-Commerce Intern

Work Period
2022 - 2023

U.S. Expansion Strategy

Black and white photo of a woman with a large woven basket on her head, looking at the camera with her hand near her mouth.

As a Business, PR, and Marketing Intern, I supported Consciously Connected Travel’s U.S. market expansion strategy by researching and developing strategic entry plans. I also collaborated with the team to plan and execute brand events, contributing to increased consumer awareness and client engagement.

Consciously Connected Travel
Business, PR & Marketing Intern

Year
2023

Explore my work
@consciouslyconnectedtravel

Pop-Up Events & E-Commerce Strategy

Women wearing white hats with blue floral embroidery and a woman in a white jacket are at an outdoor booth decorated with a large balloon arrangement in shades of white, cream, and metallic mauve. The booth displays bottled products labeled 'Rose Gold,' and there's a small crowd around.

As a Merchandising & E-Commerce Intern at HerStory, I played a key role in executing three nationwide pop-up events, generating $30,000 in sales. I developed marketing strategies, curated e-commerce newsletters, and contributed to increasing brand visibility, leading to a 30% growth in social media engagement and overall brand presence.

HerStory.
Merchandising & E-Commerce Intern

Year
2022

Explore my work
Explore HerStory.