Editorial & Content Creation

Concept and execution of editorial campaigns, digital writing, and creative direction, showcasing my ability to craft compelling narratives and elevate fashion media through strategic content creation and publishing.

Organizations

  • SMU Look Media, Digital Writer, Creative Director of Fashion

Work Period
2022 - 2024

Timeless

The featured campaign from SMU Look Media's Winter 2023/2024 edition reinterpreted classic fashion with modern aesthetics, elevating the magazine's prestige and boosting readership engagement.

SMU Look Media
Creative Director of Fashion

Year
2023

View the full issue

Featured on pages 34 - 39.

View shoot conception
A woman sitting on a red booth seat in a dimly lit restaurant or bar, smiling and dressed in a black and silver outfit with pearl-embellished high heels, holding a small black purse, with the title 'SMU LOOK Winter 2023/2024' and the word 'Timeless' on the cover of a magazine.
A young man with dark hair and mustache wearing a white shirt and a maroon velvet blazer, standing at a bar with hanging wine glasses above him and holding a glass of whiskey.
Close-up of a woman with long dark hair, wearing makeup, jewelry including a large ring with a green stone, and holding a black leather strap, standing in front of framed black-and-white photographs on a wall.
Woman in a glittery dress holding a martini glass, wearing a gold ring, and displaying red painted nails.

Fashion in Focus, Quiet Luxury

The Winter Trend Shoot is a feature from SMU Look Media’s Winter 2023/2024 edition that showcases my trend forecasting, styling, and production skills. Through client negotiations and collaborations with luxury brands, I brought emerging seasonal trends to life, elevating the magazine's standing.

SMU Look Media
Creative Director of Fashion

Year
2023

View the full issue

Featured on pages 12 - 15.

Woman with long brown hair wearing a deep red blazer with matching pants, holding a small beige quilted purse with a gold chain strap against a plain light background.
A young man with light brown curly hair and blue eyes wearing a brown leather jacket, white sweater, and checkered pants, standing against a plain white background.
The image shows a person dressed in a white shirt, brown belt, and khaki pants with their left arm crossed over their chest. The person is wearing a wristwatch with a black leather band on their left wrist. Part of a brown backpack or shoulder bag is visible on their right shoulder, and a beige or light brown scarf is draped over their shoulders.
A woman with dark hair in a bun wearing large black sunglasses, a white shirt, and a shiny maroon jacket, posing against a plain light background.

Radiance

The featured campaign from SMU Look Media's Spring/Summer 2024 issue blended whimsy with elegance through an enchanted garden theme, with my direction and partnerships with top retailers like Neiman Marcus and LoveShackFancy, elevating the magazine's aesthetic and market presence.

SMU Look Media
Creative Director of Fashion

Year
2024

View the full issue

Featured on pages 34 - 39.

View shoot conception
A woman with blonde hair holding a white flower, posing against a light blue background with text indicating a spring 2024 magazine cover.
Three women lying on the floor surrounded by flowers, including tulips and daisies, with a warm beige background.
A young man and woman standing together against a light blue background, surrounded by vases of colorful flowers at their feet. The man is wearing a black tuxedo with a white shirt and purple pocket square, and the woman is in a long, light pink embroidered dress, holding a cream clutch and leaning her head on the man's shoulder.
A brown tote bag filled with an arrangement of pink, white, orange, and yellow flowers, with a pair of gray and pink ballet flats placed nearby on a beige background.

Fashion in Focus, Refined Allure

My Spring 2024 Trend Shoot for SMU Look Media, styled and produced by myself, highlighted critical trends like metallics and sheer styles. Pieces from GANNI, Simon Miller, and The Ralph Lauren Collection reflected the motifs pushed on the runway.

SMU Look Media
Creative Director of Fashion

Year
2024

View the full issue

Featured on pages 10 - 11, & 13.

Group of four women posing together against a white background, dressed in stylish outfits with different hair and skin tones.
Close-up of a woman with long, reddish-brown hair, wearing gold jewelry including earrings, a necklace, a bracelet, and a ring. She is dressed in a gold, sequined, strapless gown. Her left hand is near her chin, and she looks to the side against a plain white background.
A close-up view of a person's lower body, showing their legs and feet, dressed in white high-heeled shoes with straps. The person is holding a cream-colored handbag with the brand name 'JACQUEMUS' in gold letters. The background is plain white.
A blonde woman wearing a blue crochet top and cream-colored skirt is posing on a white studio background, with various handbags around her.

Fashion Journalism

A woman in a sheer white dress stands on a dark stage, surrounded by crew members preparing to spray her with water for a photoshoot or performance.

As a Digital Writer for SMU Look Media, I authored and published insightful articles on SMU culture and fashion trends, contributing to growth in social media engagement through collaborative editorial strategies and targeted content planning.

SMU Look Media
Digital Writer

Year
2022

Explore my work